01A + T
Energy & infrastructure · Research, Strategy & Growth
Sheet T-04
T-04 · Design & Creative
Be understood quickly. Be remembered.
Brand identity, UI/UX and visual production for organisations whose work deserves to be seen clearly.
01The problem
Design is too often the last coat of paint.
By the time it's called in, the strategy is set and the product is built, and design can only polish. We bring design in at the start, so the brand, the interface and the message carry the same idea.
02What's included
What you get.
T-04.1
Brand identity
Positioning, visual identity and guidelines, from logo to tone of voice.
T-04.2
UI/UX design
Research, information architecture, interface design and design systems.
T-04.3
Editorial and data design
Reports, publications, infographics and data visualisation that people read.
T-04.4
Campaigns and content
Launch assets, motion, presentations and social content.
03How it works
The engagement, step by step.
01
Understand
Audience, competitors and what must be true for the work to succeed.
02
Explore
Distinct routes, sketched and prototyped, not polished too early.
03
Refine
One direction, detailed and tested with the people it's for.
04
Equip
Guidelines, templates and design systems your team can use.
04Typical outcomes
What changes.
- 01An identity that explains what you do at a glance.
- 02Interfaces tested with users before they are built.
- 03Publications that are read, shared and cited.
- 04A design system that keeps everything consistent.
05Pairs with Advisory
When the build needs a plan.
Design & Creative works best when the reason behind it is clear. These are the Advisory services that most often set it up.
A-02
Research
Evidence you can make decisions on.
A-04
Public Policy
Know what is working, and what to do next.
A-01
Strategy & Growth
Decide where to grow, and how to win there.
06Relevant work
Where this has been used.
07Questions
Asked often.
Do you design only, or build too?
Both. Our designers and engineers work in one team, so what is designed is what ships.
Can you work with our existing brand?
Yes. We can extend or refresh a brand without starting over.
What do we receive at the end?
Source files, guidelines, templates and, for digital products, a component library in Figma and in code.
How long does a brand identity take?
Typically six to ten weeks, depending on research and the number of applications.
Next step
Talk to us about Design & Creative.
Tell us about the question or the product. We'll reply within two working days with next steps, not a sales deck.