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A-02 · Research

Evidence you can make decisions on.

Market analysis, consumer insight and sociological research, designed backwards from the decision it has to inform.

01The problem

Research often answers a question nobody asked.

Or it arrives after the decision was made. We start from the decision, design the study backwards, and report findings in a form people actually read: clear, sourced and honest about uncertainty.

02What's included

What you get.

  1. A-02.1

    Market analysis

    Size, structure, growth drivers and competitors, built bottom-up with every source shown.

  2. A-02.2

    Consumer and user insight

    Surveys, interviews and behavioural data that explain what people do, and why.

  3. A-02.3

    Sociological research

    Mixed-method studies of communities, institutions and social change, with ethical review built in.

  4. A-02.4

    Data stories and dashboards

    Findings published as reports, briefs or interactive tools, built with our Technology team.

03How it works

The engagement, step by step.

  1. 011 week

    Frame

    The decision, the questions, and what evidence would change your mind.

  2. 021–2 weeks

    Design

    Method, sample, instruments and ethics, agreed before a single interview.

  3. 033–8 weeks

    Collect and analyse

    Fieldwork, cleaning and analysis, with interim readouts so nothing surprises you at the end.

  4. 041–2 weeks

    Report

    Findings, implications and the underlying data, in the format your audience needs.

04Typical outcomes

What changes.

  • 01A market size with a range, assumptions and sources you can defend.
  • 02Segments described by behaviour, not by demographics alone.
  • 03Findings that hold up to peer, board or donor review.
  • 04Datasets and survey instruments you own and can reuse.

05Pairs with Technology

When the plan needs building.

Research rarely ends with a report. These are the Technology services it most often hands to, in the same team.

06Relevant work

Where this has been used.

07Questions

Asked often.

Further reading: Research that changes decisions starts from the decision

Do you run fieldwork yourselves?

We design and manage all fieldwork and run qualitative work directly. For large surveys we work with vetted field partners and stay accountable for quality.

How do you handle ethics and data protection?

Informed consent, data minimisation and GDPR-compliant storage are standard. Studies involving sensitive topics or vulnerable groups go through ethics review before fieldwork.

Can we publish the results?

Yes, if you choose to. We can write a public report alongside the internal one.

What sample sizes do you work with?

Whatever the decision needs. We state the margin of error up front and won't overclaim from small samples.

Next step

Talk to us about Research.

Tell us about the question or the product. We'll reply within two working days with next steps, not a sales deck.

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