Sheet X-00
Different ground, same method.
Every sector has its own vocabulary, regulation and pace. The questions underneath are often the same. Find yours.
01
Public sector & development
Ministries, municipalities, agencies, international organisations and donor-funded programmes that need evidence, accountability and services that work for citizens.
Questions we hear
- “Is this programme achieving what it set out to do?”
- “What will this regulation cost, and who will it affect?”
- “How do we move this service online without leaving people behind?”
02
Financial services
Banks, insurers, fintechs and investors balancing growth, regulation and the move to digital channels.
Questions we hear
- “Which segments should we grow, and through which channels?”
- “Does this acquisition target hold up commercially?”
- “How do we automate onboarding without adding risk?”
03
Retail & consumer
Manufacturers, distributors and retailers competing for shelf space, screen space and customer loyalty.
Questions we hear
- “Where is our next market, and how big is it really?”
- “Why do customers choose us, and why do they leave?”
- “Should we sell direct, and what would it take?”
04
Energy & infrastructure
Utilities, developers and operators managing long-lived assets through the energy transition.
Questions we hear
- “What does the transition mean for our business model?”
- “How do we bring field operations data into one place?”
- “How do we explain a complex project to the public?”
05
Health & life sciences
Providers, health programmes and companies improving access, quality and efficiency of care.
Questions we hear
- “Where are patients falling through the gaps?”
- “Is this health programme reaching the people it targets?”
- “How do we give clinicians tools they'll actually use?”
06
Startups & scale-ups
Founders and growth-stage teams who need a sparring partner on strategy and a technical partner who can ship.
Questions we hear
- “Is there a real market for this, and how do we reach it?”
- “What should our MVP do, and what should it leave out?”
- “Are we ready for investors, and what will they ask?”
Next step
Don't see your sector?
Our methods travel. Tell us the question and we'll tell you honestly whether we're the right team.