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A · Advisory — the plan

The plan: what is true, what matters, what to do.

Strategy, research, innovation and public policy for leaders who need a clear answer and the evidence behind it.

  • 01Diagnose
  • 02Measure
  • 03Decide

Advisory is where we look at the problem from above. We gather the evidence, test the assumptions and make the hard choices visible, so you can decide with confidence.

We work for companies, public institutions, international organisations and founders. The method changes with the question. The standard does not: every recommendation comes with its working shown.

01Services

4 ways we work on the plan.

  1. A-01

    Strategy & Growth

    Decide where to grow, and how to win there.

    • Strategic plan
    • Commercial excellence review
    • M&A support
    • Growth model
  2. A-02

    Research

    Evidence you can make decisions on.

    • Market analysis
    • Consumer and user insight
    • Sociological research
    • Data stories and dashboards
  3. A-03

    Innovation

    Test the idea before you bet on it.

    • Opportunity sprints
    • Acceleration programmes
    • Venture design
    • Investment readiness
  4. A-04

    Public Policy

    Know what is working, and what to do next.

    • Policy monitoring
    • Programme evaluation
    • Impact assessment
    • M&E systems

02With Technology

A plan that doesn't stop at the handover.

Most recommendations need something built: a platform, a tool, an automation, a publication. Our Technology team sits in the same room, so the plan is designed to be built, and then it is.

03Work

Engagements in this division.

04Insights

Related thinking.

Report PDF

The digital readiness field guide

A self-assessment for leadership teams of mid-sized organisations. Twelve questions across four dimensions to find out where digital investment will pay back first.

2 min read

Note

Market sizing without the fiction

A single, confident number for "the size of the market" is usually the least reliable thing in a business plan. Three methods, honestly compared, tell you much more.

2 min read

Next step

Have a question that needs a clear answer?

Tell us what you're working on. A partner will reply within two working days.

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